Translating innovative ideas into solutions that grow businesses and delight users
I’m Zina, an outcome-driven Product Designer and Strategist with 7+ years of experience across enterprise SaaS, B2B, B2C, and startups. I combine human-centered research with business-driven thinking to deliver intuitive designs that create measurable impact for organizations.
I had the privilege over the past year of managing Zina, a product designer whose strategic vision and creative expertise have been instrumental in the evolution of our product offerings. Zina possesses a rare blend of visual strength and strategic acumen, which she leveraged to spearhead the introduction of a comprehensive design system at our company. Her efforts in this project brought consistency and efficiency to our product development processes.
Zina played a pivotal role in designing our 360-degree assessment platform. Her thoughtful approach to user experience ensured that the platform is intuitive and effective, greatly enhancing our ability to collect and analyze feedback for leadership development. Furthermore, her designs for dashboards that measure the impact of leaders through our programs are critical to providing insights…
– David Evance
I’ve worked with Zina on a couple of projects with one of our clients, under some fairly stressful timelines. During this time, Zina produced several extremely professional UI/UX deliverables that not only met, but exceeded the clients expectations. In a very short period of time, she proved to be a great team player and continued to gain respect from the client daily with her work. She worked hard to gain the business knowledge required to understand the clients requirements and exceed their expectations with her designs.
Zina was well respected amongst her team members and especially by the client. I would recommend Zina to any company as a UI/UX Designer. This is because of her skills, knowledge, her ideas and her willingness to put in the hard work to ensure the client is going…
– Jamie Luke
Zina is a gem and a wonderful asset to data-driven strategy and design teams. She asks the right questions, has a great sense of humor, and remains calm and collected in busy settings. Her background is rich in design and strategy from marketing and physical packaging to UX and UX Research. I managed her at a software agency, where we had multiple ongoing clients.
She’s efficient and completes deadlines on time; focusing on the right level of detail at the right phase. She strives working on complex, ambiguous enterprise problems that lean into usability testing. Her down-to-earth nature is a great fit to any small or large team!
– M’Elena Walker
Projects
